Energy demand management in the residential and the industrial sector

Poorly endowed with conventional energy resources, Morocco depends heavily on energy imports to meet demand. Accordingly, Morocco has developed a national energy strategy focused on increasing domestic renewable energy sources to reduce its energy dependency and meet international climate commitments. Meanwhile, economic development, population growth, and lifestyle changes are leading to an increasing demand for electricity (5% per year) and, more importantly, increasing national peak electricity demand (5.6% per year).

Responding to this challenge, Morocco’s National Office of Electricity and Potable Water (ONEE) is focusing on establishing integral management of electricity demand for its private and professional customers and potentially the customers of other electricity suppliers. Within the “Clean Energy and Energy Efficiency” framework financed by the World Bank, ONEE launched a major project that was awarded to a consortium including ACS and PwC. The consortium’s study will allow ONEE to refine and improve its knowledge of demand through field surveys, identify opportunities offered by energy efficiency measures, and draw up an action plan for the implementation of the demand management measures selected.

Client: National Office of Electricity and Potable Water (ONEE), World Bank

  • Duration: 2020-Ongoing


  • Conducted a national survey on electrical equipment in Moroccan households;
  • Administered campaigns to measure annual electricity consumption by Moroccan households and collectedf industrial sector load curves;
  • Proposed energy efficiency opportunities to be implemented at the national level to control electricity demand;
  • Established an action plan to implement the proposed recommendations.